I met Thomas, the founder of the brand Liebling at an online marketing conference and I was very fascinated by his personality. He is one the most humble, straightforward, and genuine guy I have ever met and you can see this awesome personality in his brand. He lives and breathes this brand. Its not about marketing strategy or about putting up a façade so people buy his products. No this is an honest brand. Everything Thomas does for the brand its because he thinks thats how its supposed to be. He is bringing tradition in a cool and original way. Liebling´s specialty is making clothing pieces made from high quality lamb wool with a touch of Bavarian style and selling it to a reasonable price. I would call their style the “Bavarian Swag” (im not sure if he approves this though haha). Im very glad they were down to do an interview with us. Thank you Thomas and Verena for making this happen and I hope to visit your farm really soon!
Note: I dont normally edit the interview but since some answers are in german i will try to translate.
1. Describe your brand with three words:
frisches bayerisches Lebensgefühl (Trans: A fresh feeling of the bavarian life)
2. Tell us why your brand kicks ass:
Liebling doesn’t have to be sold, it sells itself. “Mia miass’n ned, mia deaf’n” (Trans: We dont have to but we are allowed to) is Liebling’s way of living and working. Bodenständigkeit, Moderne und Ehrlichkeit spiegeln sich so auch in unseren Produkten wider (Trans:Down to earth mentality, modern and honest are the spirit of our product). Everybody who tries a cardigan for a short spell, doesn’t take it off again and is ass-kicked.
3. Name one accessory you cant live without and why:
Die richtige Kopfbedeckung zum richtigen Style, zu JEDER! Tages- und Nachtzeit (Trans: The right headgear for everyone at day or night).
4.Fill in the blanks: When i was a kid… and now …
Als ich ein Kind war wollte ich Wahrheit – von mir selbst und von anderen – und jetzt erzählen wir mit unseren Produkten die Wahrheit (Trans: When i was a kid i wanted the truth from me and others and now we are telling the truth through our products).
5. What would be your last meal:
Bierkutscherschnitzel mit Bratkartoffeln und Schweinsbratensauce
You could buy their stuff at their online shop here. These are our favorite looks from Liebling
